Redcon1: MRE Meal Replacement, 7lbs Optimum Pre Workout › Gain up to 12 Ignition Switch › Gain up to 12 pounds in dry muscle mass The practical reason for this is associating those types of foods with making you feel better or as a quick happiness fix but the scientific reason is because sweet treats can release serotonin Not everyone has time to meal prep and sometimes it can be a chore to get everything made so there is nothing more convenient than having all of what you need in a convenient powder This whole food based meal replacement is exactly what it says and is fully justified by the high quality ingredients that are in this product